Jenny's company,Copeland Coaching, specialises in executive individual and team coaching, training
and development. Jenny has been intimately involved in the development of the Destiny Programme and
has worked with Juice Associates since its inception.
Jenny's background in retail, training and customer service grounds the Juice team and Juice
Associates' client projects in reality, process and structure. She has a deep and intuitive
understanding of team dynamics and effective processes in live operational environments.
Previously, Jenny directed operations for BT's retail chain, starting as a store manager and
eventually managing operations for the 100+ store portfolio. She oversaw the retail introduction of
Cellnet's entry into the Consumer market via the BT stores, leading the way for a massive new market
sector and the establishment of BT's retail arm as a profitable entity. She then took her skills to
Cellnet where she led a large field force in supporting their high-street distribution network.