Alex works as an Agent Provocateur - an agent of change - helping companies and individuals define their vision and strategy and put it into action. Her vision is to be "ten minutes ahead of the game".

Having spent fifteen years in advertising as a strategic planner at J Walter Thompson, and Ogilvy & Mather, and finally as European Planning Director at Saatchi and Saatchi, Alex then worked with The Henley Centre, looking after their European consumer futures programme. Her specialist subject is consumer trends, particularly their effect on brands and business.

Her interests are broad - painter, sculptor, NLP practitioner and hypnotherapist. She is the author of Creativity in Business - buzzword or bottom line? and Tribe: A life of change.