Fiona is a founding partner of Juice Associates. She combines factual analysis with a strategic
intuition to push business forward and challenge boundaries. Fiona has been involved in innovation
projects since the inception of the Internet and her enthusiasm lies in building companies that are
fit for operational success and investment through a customer-orientation in ideas and solution
creation, sales channel flow success, affiliation networking and building and implementation of
She has worked with global organisations and niche players in media, technology, retail and
telecoms, such as Reuters, Aspective, online luxury retail player Equire and ECET, the convergent
communications software provider.