Fiona is a founding partner of Juice Associates. She combines factual analysis with a strategic intuition to push business forward and challenge boundaries. Fiona has been involved in innovation projects since the inception of the Internet and her enthusiasm lies in building companies that are fit for operational success and investment through a customer-orientation in ideas and solution creation, sales channel flow success, affiliation networking and building and implementation of business strategy.

She has worked with global organisations and niche players in media, technology, retail and telecoms, such as Reuters, Aspective, online luxury retail player Equire and ECET, the convergent communications software provider.