Jonathan leads Brand Guardians, an agency he co-founded in 1994 to provide specialist brand creation, development and protection to their clients through a multidiscipline strategic, creative and legal team.

Jonathan brings an alternative perspective to strategy and implementation using his extensive experience and where appropriate, the skills of his team at Brand Guardians.

Jonathan has over 20 years of experience in this field, working with clients such as Toyota, TNT, Allied Breweries, London Electricity, Royal Sun Alliance, BMW and Level Brothers.