Juice Associates - Practitioners in business development and creation with a focus on people and customers

Andy is a partner at the Imgram Partnership, where he specialises in consumer-driven, unified communications planning. He developed his approach when he co-founded Unity, a communications agency that sought to understand where and when consumer are most receptive to brand messages and then design a communications portfolio to marry the message to the moment.

Andy has worked with blue chip clients, focusing on the media and retail sectors, to redesign their approach to customers and through his involvement as a Juice Associate, integrates this approach to deliver an end-to-end solution.

He entered the world of Advertising in the early 1980s, working in the management teams of several companies until he joined Zenith Media, the biggest of the big media buying battleships, where he set up the media planning department, growing the business from zero to Ł250m in five years.