William specialises in the development of operational customer demand and management strategies and has direct operational experience in the international media and direct marketing business. He brings considerable skills to Juice engagements by extending customer-driven business strategies into deliverable actions across all aspects of operational and channel marketing.

He also has over 10 years’ experience in strategic business consulting for large European companies as both a manager and consultant in the financial services, retail consumer packaged goods and high street retail businesses. William currently focuses on international retail and consumer goods engagements.

Most recently, William was a Vice President with Inforte’s Corporation’s European operation based in London and prior to that, he was Managing Director of Scient UK Ltd from late 2000 to March 2003. As MD of Scient, he directed the strategic operations of one of Europe’s largest e-business consultancies, delivering full service e-business consulting to international blue chip companies. In addition to the operational and full P&L responsibilities of the UK office, William managed relationships with key European clients.

Before taking the role as Managing Director at Scient, William held management positions at iXL and Tessera Enterprise Systems, GmbH, based in Frankfurt, Germany. Earlier in his career, he worked at Bertelsmann AG as Senior Consultant for Multimedia and Marketing and later as Director of New Technology within their North American Book division. William is a fluent German speaker and is experienced in European management, data protection laws, contractual laws, employment laws and business practices.